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Recalls Toys Make Old-Fashioned the New Thing lyrics

By Alison Marek & Julie L. Jones

December 2007

If you have not stocked wooden toys, you may miss! Spooked by China retreats, holiday shoppers are attacking shops of wooden toys, especially the fact Stateside. TD said monthly Manufacturers who are struggling to meet demand and continue to anticipate that the fervor in 2008 … and beyond.

Long Range A TREND

"The toy industry wants to sound like [the reaction to the recalls] no big deal … and people are buying back as usual, but it is not happening, "said Michael Rainville, co-owner of Maple reference Woodcraft Co.

"Once people start to get better quality these toys, which is what they want," he predicted Marilyn Chalais, U.S. agent for Holztiger.

Unprecedented growth

Orders unbridled wooden toys after recalls were reported by nine of the 12 manufacturers of wooden toys, who spoke to TD Monthly, two others said their sales in 4Q are substantially better than last year but not sure of the Retreats are directly responsible.

So what constitutes a "crazy"?

"300 percent" growth, said that both Michael Whitworth, founder of Whittle Toy Company, and founder / Designer Jason Golden of Camden Rose.

"1000-fold from two years ago, was the response from Joe Barrett, Automoblox CEO.

"We have not even opened all new accounts since October, because that's all we can do to keep with our existing business, "continued Rainville.

Owner Ron Voake 35 years old Vermont Wooden Toys TD said monthly demand has been so high this fall was not even the opportunity to send customers who typically buy each year. "We have left only one toy," said.

HaPe opened 250 new retail accounts in three weeks this fall and probably will double revenues last year, said Director-General Maggie Qui. Whittle Toy Company from 73 affiliated stores this spring more than 400 of December 6, monthly TD Whitworth said.

The good guys are WIN

New consumer focus on quality of toys fit in with their concerns about the environmental impact of the industry. "Everything [we do] is grown from sustainable, locally grown hardwoods," said

Royce Bjornstad, owner of Mossy Creek Carpinteria wood. "We do not paint or varnish – just use a finish of food-grade mineral oil."

The hardwood products in Camden Rose are not just local, that are personal: "Not only did the car know that Zoom Child, but I can also tell you the particular tree," insisted gold. He added that the company never fodder in polluted environments, because I have no idea what [the tree] absorbed in his life. "

A abundant CHRISTMAS

Retailers are benefiting from the new priorities of consumers, too. "The biggest thing we're doing is Kapla" Masconcup said Eric, owner of Geppetto's Toy Box in Oak Park, Illinois has a screen of 3,500 made in Europe Kapla wooden planks in the window, plus another 4,000 in store for the game. Masoncup also said he is out of stock of wood of Fagus trucks that imports from Germany.

Founder Caroline Deal of the online retailer Sum-Bo-Shine has not seen the difference in sales, but 85 percent of his buyers this year are new customers, and many are Estia toys after Wood, also of Germany.

Double-edged wooden sword

But as much as the wooden toy manufacturers have benefited from the massive reaction market, some are feeling the whip, too.

Automoblox can not meet the 75 percent of their holiday orders explosive due to increased restrictions on Chinese exports. "Our toys passed all inspections, but now they have to be a further inspection by [Chinese] government inspectors," said CEO Joe Barrett TD monthly.

However, no one in the specialty – including Barrett – now complains. "Things could not be better, "summed Whitworth.

For more information, please visit http://www.toydirectory.com/monthly/article.asp?id=2900

ToyDirectory.com ® and ™ TD Monthly Magazine

Contact: Alison Marek, Managing Editor

12,249 Santa Monica Blvd.

The Angeles, CA 90025

Phone: (310) 979-4330

Fax: (310) 979-4350

E-mail: alison@toydirectory.com

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About ToyDirectory.com ® and ™ TD monthly Magazine

For over 10 years, ToyDirectory.com has been connecting retailers and manufacturers in the specialty toy industry. It has been Rated by Yahoo! as the most popular business to business directory for the toy industry since 1998. DT magazine, a publication Online shopping for the toy, hobby, gift and game industries with more of 27,800 registered dealers, is dedicated to be the most comprehensive monthly resource industry toys through trend reporting, reviews, coverage of fairs and 12,000 + database of products in over 100 categories.

About the Author:

About ToyDirectory.com® and TDmonthly™ Magazine
For more than 10 years, ToyDirectory.com has been connecting retailers and manufacturers within the specialty toy industry. It has been ranked by Yahoo! as the most popular business-to-business directory for the toy industry since 1998. TDmonthly Magazine, an online trade publication for the toy, hobby, gift and game industries with more than 27,800 registered retailers, is dedicated to being the most comprehensive monthly resource for the toy industry through trend reporting, reviews, trade show coverage and a 12,000+ searchable database of products in more than 100 categories.

Article Source: ArticlesBase.com – Wooden Toys Catch Fire

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